The short version: You pay in advance, and we only charge you what you need.
Your Marketing Wallet
Think of it like a prepaid balance. DIAMO collects funds upfront and draws from your wallet as your ads run. Your balance is simply:
Money collected − Money spent on ads
Your balance carries forward month to month — if you underspend, the surplus reduces your next charge automatically.
When You Get Charged
There are three situations that trigger a payment:
- Getting started — When your account is first set up, your account manager processes a one-time payment to fund your wallet based on your active campaign budgets.
- Monthly top-up (5th of each month) — On the 5th, we check your balance against your current campaign budgets. If your balance doesn't cover the month ahead, we charge only the difference. If you have enough in your wallet, there's no charge.
- Mid-month top-up — If your wallet balance runs low during the month, we'll automatically charge enough to cover your remaining ad spend through the end of the billing cycle.
Why the 5th, not the 1st?
Ad performance data from Google and other platforms can take a few days to finalize after month-end. Billing on the 5th ensures your charges are based on accurate numbers.
If a Payment Fails
Stripe will automatically retry your payment up to 8 times over two weeks, and you'll receive an email notification. Your campaigns continue running during this period.
Viewing Your Invoices
All invoices — monthly charges, top-ups, and your full payment history — are available through your billing portal at any time.