What you'll do

Invite [email protected] with Account: Administrator + Container: Publish permissions. Takes ~3 minutes once you've found your account.

New to Google Tag Manager?

GTM is a free Google tool that lets us install and update website tracking (Google Analytics, conversion pixels, remarketing tags) without a developer. We need it to fire booking conversions and connect your site to Google Ads.

Do you already have it? Most hotel sites do. To check:

1. Ask your web agency or developer — fastest path; they usually own it.
2. Sign in at tagmanager.google.com with your Google account, if you have access you will see the container.
3. View your homepage source (right-click → View Page Source), search for GTM-. A match like GTM-ABC1234 means you have a container.

No GTM? Tell your DIAMO Revenue Manager — we'll help get it set up.

Grant access

1. Sign in at tagmanager.google.com and open the account for your website.
2. Click Admin in the top nav.
3. Under the Account column (left), click User Management → + → Add users.
4. Email: [email protected]
5. Account Permissions: check Administrator.
6. Container Permissions (same screen, below): click your website's container → check Publish.
7. Click Invite.

⚠️ GTM has two permission levels on the same screen — Account and Container. You must set both. Publish is what lets us actually deploy tag changes live; lower levels (Read/Edit/Approve) leave changes stuck in draft.

Confirm it worked

You'll see [email protected] listed under User Management with Administrator access. Reply to your DIAMO Revenue Manager to let them know.

Need help?

Stuck at any step, or your web agency manages GTM? Forward this guide to them, or email [email protected].